Maybe the question should be: If you are not actively involved with your customers (whether they are B2B or B2C) on a daily basis, do you know if they will continue to buy your product or service next year?
Face it; social media isn’t a fad that will go away anytime soon. You can only ignore progress for a certain amount of time. Then you need to either accept the realities of how to make social media be your partner to succeed, or you wake up one morning wondering how your business suddenly is loosing sales. If you have a solid PR Marketing Strategy, it should include social media.
I’m sure you heard this lecture before, but now is the time for PR Clients to become very active with this media. Before you jump up and down saying, “show me the secret to social media success!” first lets look at some current statistics.
Over 30% of US adults get their news updates from social media. Of those people, 66% use their smartphone or tablet to access the news. If your target audience is 18 – 29 year olds, 71% of them use the Internet as their main source for information. To put this into perspective, a consumer will talk to others (using various social media like Twitter, Facebook, personal blogs, Instagram, yelp, etc.) about their experiences. Over 90% will use some sort of social media while 27% will talk to an actual person, usually on the phone about their experience. Also, social media is a quick and instant method of making people aware of what they like, or hate. This is another reason why your PR Marketing Strategies need to be current with today’s forms of communication.
Email is an early form of social media. Today businesses cannot think of how to communicate without using email. Savvy PR Clients know that Twitter, Instagram, and Linkedin are quickly
becoming the choice for businesses to stay in touch with their customers and end users. You get immediate feedback on your products and services when using social media. This allows a company to make the adjustments needed to maintain a good position in the market. No longer do we need to do a focus group, only to then wait about a month to get all the data and then act accordingly. That process is too time-consuming, and becomes “old news” very quickly. If you rely on that form of testing, then you might go out of business before you know it.
With the upcoming holiday shopping season, retailers are pushing hard with their social media to get customers to buy from them. Case in point, Walmart uses Twitter to talk about how their competitors are not stocking certain items, and they publish (re-Tweet) complaints by people about other retailers. Some refer to this as Twitter hijacking. It isn’t. It’s just smart marketing and knowing how to use social media to your business advantage. Facebook is another social media that Walmart has profited from. Other retailers are using this strategy to cut through all the clutter this season.
As you can see, social media can improve sales, create positive awareness, build your brand, and all this can be done quickly (as compared to a print media campaign). Don’t spend valuable time learning how to use this powerful media, instead interview companies that specialize in this media and hire the one that best fits your needs. If you are open minded and willing to embrace social media correctly, then what are you waiting for, your competitors to jump ahead of you?
Better yet, get the jump on your competitors, call George Carson today at 949-477-9400.