Learn how to create an effective email campaign.
Advertising agencies and publicity firms do not understand fully how to help pr clients with their email marketing. That’s because they have not taken the time to learn the new rules of cyber marketing. Anyone can send an email. And yes, I am sure you get a lot of junk mail. It is estimated that business people receive over 300 emails per week (a low average I would guess), and of that, 62% is junk email.
PR Clients should understand that potential customers could open their messages as well as existing customers when the proper use of email marketing is performed. Several topics exist on this subject. And if you Google the term “email marketing”, you will get 415 million results to search through. Instead of struggling through all this, you can start with a company called Elite Marketing. I don’t know this company personally, but know of them. The company’s site offers a lot of great information to point your email campaign in the right direction.
Publicity is everywhere, that’s what I profess all the time. Email is part of publicity. If you are a pr client, or a publicity company creating pr campaigns, be sure to use the proper ways to implement an effective email program.
A few tips for a successful eMail Campaign. These and more tips can be found in the Elite Email site.
1- The Subject Line. This is most poorly worded section. Yet, it is the most important because the “subject’ is how people decide if the email has any value to them.
2-Keep it short. Long explanations in the subject are not good. Keep the description short. And to the point.
3- Overly Exaggerated Subjects Doesn’t Fool Anyone. For example, don’t make claims that people know are false, such as “we can make your dreams come true”. Be honest and direct. Your email will have a better chance of being read.
4- Have a call to action. Be sure to give a reason for the reader to contact your company. Sometimes it can be through a “coupon” campaign, or a special offer at the end of the message.
There are dozens of tips you can find on the site mentioned and as well as other sites. So take the time to make sure your subject and the message are well written. Have a pr professional or copywriter help construct the message. Email is part of a pr marketing strategy. Use it wisely and your pr clients will results.