Searching for the right publications
I have been asked several times to explain how to write a press release and where to find the media.
PR WRITING TEMPLATE
It is difficult to draw a template about writing a release in these short blogs. If you feel that you have the talent to write the release than hiring a copywriter, I suggest visiting webwire who will give you a template, or format to follow. Once this is learned, you can make some modifications that suit your specific needs. But be aware; don’t wonder off creating a unique format, because this will only get your release tossed out.
Reporters do not like trying to understand your release by digging through a lot of colorful words, or hiding the "important" stuff somewhere in the body of the release. So check out this site, it might save you a lot of time.
WHERE’S THE MEDIA?
Good question. First you need to identify the market that you want to reach. If it is in the business industry, or more specific in the financial or accounting, or is your business in the entertainment industry…you need to target your market first.
Once this is established, you can locate sources of publications to reach. You can visit the library, or search the web for a company that provides a media list. There are several to choose from.
Now you can collect the information you need from each publication, such as editors name, publisher’s name, press release editor (some media have specific departments for releases), etc. Be sure you have a phone number as well to follow up after sending the releases.
Ok, hope this clears up some of those questions. If you still need help, contact me directly. I’ll be happy to get you going in the right direction.